TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and Promotion
U1  - 659 23rd ed.
PY  - 2012///
CY  - New Delhi
PB  - McGraw Hill Pub.
KW  - 1. Management
KW  - 2. Public Relations
KW  - 3. Advertising
ER  -