TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
U1  - 658.8 23rd ed.
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management
KW  - Marketing
KW  - Marketing management
KW  - Advertising
KW  - Consumer behavior
ER  -