Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler 
 - New Delhi  Prentice Hall of India  2004 
 - 661 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing management<br/>Advertising<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P