Advertising Management (Record no. 78955)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a22002417a 4500 |
| 005 - DATE & TIME | |
| control field | 20240416154242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789351673699 |
| Price | Rs. 170.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library, YSM |
| 041 ## - Language | |
| Language | eng |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | GUP/A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Sanjay |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising Management |
| Statement of responsibility | Sanjay Gupta and Pooja Nasa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Agra |
| Name of publisher, distributor, etc | SBPD Pub. |
| Date of publication, distribution, etc | [n.d.] |
| 650 #0 - Subject | |
| Subject | Management |
| 650 #0 - Subject | |
| Subject | Brand management |
| 650 #0 - Subject | |
| Subject | Marketing management |
| 650 #0 - Subject | |
| Subject | Media planning |
| 650 #0 - Subject | |
| Subject | Consumer behavior |
| 650 #0 - Subject | |
| Subject | Market research |
| 700 1# - Added Entry Personal Name | |
| Relationship | Author |
| Added Entry Personal Name | Nasa, Pooja |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 615 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Book Bank (Degree) | Central Library, YSM | Central Library, YSM | S17.R4.B | 16/04/2024 | 659.1 GUP/A | BB162 | 16/04/2024 | Books |