ADVERTISING MANAGEMENT (Record no. 77620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230827220924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210907b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-775-8850-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Book number | BAT |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library,YSM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 996 |
| Personal name | BATRA, RAJEEV, MYERS, JOHN G AND AAKER DAVID A |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UP |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BBA | Central Library, YSM | Central Library, YSM | CVS-11 | 07/09/2021 | BOOKZONE | 699.00 | 659.1 BAT | 42349 | 26/08/2023 | 07/09/2021 | Books | For BBA study | ||||||
| Dewey Decimal Classification | Master of Commerce | Central Library, YSM | Central Library, YSM | S10.R6.F | 07/09/2021 | BOOKZONE | 699.00 | 1 | 659.1 BAT | 42348 | 21/05/2022 | 07/09/2021 | Books | 30/03/2022 |